How to Write a Blog Post That Ranks on Google

By BorderlessPro Team

You’ve heard the phrase “content is king,” but a great piece of content won’t do your business any good if no one can find it. Writing a blog post that ranks on Google is like creating a powerful marketing asset that works for you 24/7, attracting free, organic traffic to your website.

It’s not magic; it’s a strategic process. Here’s a step-by-step guide to writing a blog post that ranks.

Step 1: Conduct Keyword Research

Before you write a single word, you need to know what people are actually searching for.

Find Your Topic: Use a keyword research tool (like Google Keyword Planner or SEMrush) to find a topic with a good search volume and manageable competition.
Identify Your Primary Keyword: This is the main phrase you want to rank for (e.g., “how to start a podcast”).
Find Secondary Keywords: These are related terms that provide context and help Google understand your content (e.g., “podcast equipment,” “podcast editing software”).

Step 2: Create a Strong Outline

An outline organizes your thoughts and makes your content scannable for both readers and search engines.

Your Title (H1): Your H1 tag should include your primary keyword and be compelling enough to make someone click.
Subheadings (H2s and H3s): Use subheadings to break up your content. This makes it easier to read and helps Google understand the structure of your article. Use your secondary keywords in these subheadings.

Step 3: Write High-Quality, In-Depth Content

Google’s primary goal is to provide the best possible answer to a user’s query. Your content must be valuable.

Provide Unique Insights: Don’t just rehash what everyone else has said. Add your own voice, unique examples, or a new perspective.
Go In-Depth: Write a comprehensive article that answers every possible question a user might have about the topic. Longer, more detailed content often ranks better.
Be Readable: Use simple language, short sentences, and concise paragraphs.

Step 4: Optimize for On-Page SEO

On-page SEO tells search engines what your content is about. It’s the technical side of writing for Google.

Meta Title and Description: The meta title is your headline in search results. The meta description is the short summary below it. Both should include your primary keyword and be compelling.
Image Alt Text: Add descriptive alt text to all your images. This helps Google understand the image and can improve your ranking.
Internal Linking: Link to other relevant articles on your own website. This helps Google understand the relationships between your pages and keeps visitors on your site longer.

Step 5: Promote and Build Backlinks

Publishing an article is only the first step. To rank, you need to signal to Google that your content is valuable.

Share on Social Media: Share your post across all your social media channels to generate initial traffic and attention.
Build Backlinks: When other reputable websites link to your article, it tells Google that your content is authoritative and trustworthy.

Ready to Rank on Google?

Writing a blog post that ranks is a powerful marketing strategy. It requires a blend of creative writing and technical optimization, but the payoff is worth it.

If you need a professional to help you with your content strategy, our platform connects you with vetted freelance writers who have the skills and experience to write content that attracts and converts.

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