How to Hire Expert SEO Specialists for Organic Growth and Rankings
Unlock higher visibility, sustainable traffic, and measurable results with freelance SEO experts from BorderlessPro.
Search engine optimization (SEO) is the long game that drives meaningful, long-term business growth. Whether you need to climb to page one of Google, recover from an algorithm penalty, or build a targeted content strategy that converts, the right freelance SEO specialist can make it happen.
At BorderlessPro, we connect you with seasoned SEO professionals—technical strategists, link builders, and content optimizers—who understand how to increase your rankings, generate organic leads, and scale your search performance.
What Does an SEO Specialist Do?
An SEO specialist optimizes your online presence to improve your visibility on search engines like Google, Bing, and Yahoo. Their work combines technical audits, keyword research, on-page optimization, content planning, and backlink acquisition—delivering a well-rounded strategy for organic traffic growth.
Common deliverables from SEO specialists include:
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SEO audits to uncover technical issues or penalties
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Keyword research for high-intent queries in your niche
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On-page optimization (meta tags, headers, image alt text)
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Internal linking and content structure improvements
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Link-building campaigns using outreach and guest posting
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Content strategy development and SEO copywriting
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Monitoring performance in tools like Google Search Console, SEMrush, or Ahrefs
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Competitor analysis and actionable SEO insights
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Local SEO targeting for region-specific rankings
Skills to Look for in Freelance SEO Specialists
Hiring the right SEO professional means assessing a broad range of skills. Depending on your goals—technical SEO, content-driven traffic, or backlink growth—these are the qualifications you should prioritize:
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Proven SEO success stories, rankings, or traffic growth data
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Experience using tools like Ahrefs, SEMrush, Moz, Surfer SEO, Screaming Frog
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Strong keyword research and content strategy capabilities
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Knowledge of HTML/CSS, JavaScript rendering, and Core Web Vitals
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Technical audit and on-site optimization expertise
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Familiarity with CMS platforms like WordPress, Shopify, Webflow
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Experience with structured data (schema markup)
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Link-building experience with ethical outreach methods
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Understanding of E-E-A-T principles and Google algorithm trends
Projects SEO Specialists Typically Handle
SEO specialists on BorderlessPro can support projects of any size—from startups launching their first blog to established brands executing large-scale content strategies.
Popular project types include:
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Technical SEO audit and implementation
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Website migration with SEO preservation
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Full-service SEO campaigns for e-commerce or SaaS
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Backlink outreach for DR and keyword authority
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Local SEO optimization for service-based businesses
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SEO content calendars and article brief creation
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International SEO with hreflang implementation
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Recovery from Google penalties or ranking drops
Industries That Regularly Hire SEO Professionals
SEO is industry-agnostic—any business looking to be found online can benefit from optimized search visibility. However, these sectors often seek freelance SEO help:
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E-commerce (fashion, electronics, DTC products)
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SaaS and B2B platforms
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Health and wellness blogs or clinics
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Legal and financial services
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Real estate companies and listings
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Travel and hospitality businesses
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Agencies offering white-label SEO to clients
How Much Does It Cost to Hire an SEO Specialist?
SEO pricing is driven by project scope, specialization, and deliverables. Freelancers on BorderlessPro typically charge between $25 to $85 per hour, with flat rates available for audits or monthly retainers.
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Entry-level SEO assistants: $25–$35/hour
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Mid-level SEO strategists: $40–$60/hour
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Senior SEO consultants with niche expertise: $65–$85/hour
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Technical audits: $300–$1,500 (one-time)
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Monthly retainers: $800–$4,000/month depending on goals and deliverables
Avoid black-hat SEO promises like “guaranteed #1 rankings” or mass-purchased backlinks—these tactics may offer short-term results but carry long-term penalties.
Find Your Ideal SEO Specialist Today
Hiring an SEO specialist is an investment in your business’s long-term visibility and authority. The right freelancer brings the technical expertise, analytical thinking, and content insights to help you rank, convert, and scale organically.
Post a project and let us match you with the right SEO specialist. Whether it’s a one-time audit or a full-service SEO campaign, BorderlessPro is your access point to world-class freelance SEO talent.
Frequently Asked Questions
How do I hire an SEO specialist through BorderlessPro?
Follow our simple 4-step process:
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Post a project detailing your SEO goals, deliverables, and budget.
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Get matched with pre-vetted SEO freelancers who fit your project.
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Review proposals and select the best candidate based on experience, skills, and reviews.
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Collaborate seamlessly through direct messaging and file sharing on our platform.
What type of SEO specialist should I hire?
This depends on your objective:
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For site speed, crawlability, and indexing → hire a technical SEO expert
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For keyword-driven growth → work with a content SEO strategist
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For backlinks and domain authority → engage a link-building specialist
How soon can I start working with a freelancer?
Many projects get matched with candidates within 24 hours. You can begin onboarding and kickoff immediately once the contract is accepted.
Is SEO a one-time task or an ongoing process?
SEO is an ongoing strategy. While audits and fixes can be one-time, consistent content creation, link building, and on-page refinement are required to maintain and improve rankings over time.
Ready to build long-term organic traffic that converts?
Post your SEO project on BorderlessPro today and get matched within 24 hours.
