How to Hire Sales Copywriters Who Turn Words Into Revenue
Your product might be great—but if your copy doesn’t sell, no one will know. Sales copywriting is the difference between passive words and persuasive storytelling that moves people to click, sign up, or buy. Whether you’re launching a landing page, writing email sequences, or reworking product descriptions, hiring a skilled sales copywriter can significantly improve your conversion rates.
At BorderlessPro, we connect you with elite freelance sales copywriters who understand direct response tactics, buyer psychology, and performance-driven writing. They don’t just write—they convert.
What Does a Sales Copywriter Do?
Sales copywriters craft messages that motivate action. They write compelling copy designed to drive sales, collect leads, and support performance marketing across digital touchpoints. Their work is focused, concise, emotionally resonant, and rooted in persuasive frameworks like AIDA, PAS, and problem-solution-benefit.
Common deliverables include:
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Landing page and sales page copy for websites and product launches
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Email funnels with subject lines and calls to action designed to boost open and click-through rates
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Product descriptions optimized for e-commerce and digital products
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Video and webinar scripts that guide users toward purchasing decisions
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Ad copy for Meta, Google, TikTok, and other platforms
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Sales enablement assets like cold outreach templates, pitch decks, and lead magnets
Sales copywriters often collaborate with marketers, designers, and product owners to align messaging with overall campaign goals.
When Should You Hire a Freelance Sales Copywriter?
You should consider hiring a sales copywriter when:
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Your conversion rates are low, and you’re not sure why
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You’re launching a new product, campaign, or sales funnel
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You want to test multiple value propositions or angles quickly
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You need persuasive email or ad copy written fast
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You’re scaling your marketing but don’t have in-house writing talent
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Your message feels flat and doesn’t resonate with your target audience
Whether you’re optimizing an existing funnel or building one from scratch, a freelance copywriter brings strategic insight and tested language that influences buyer behavior.
What Skills Should a Sales Copywriter Have?
Top-performing sales copywriters are more than wordsmiths—they’re strategic thinkers who understand user psychology, conversion metrics, and platform-specific constraints. Key skills to look for include:
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Conversion-focused frameworks like AIDA, PAS, and FAB
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SEO and digital channel alignment, especially for landing pages
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Funnel awareness (top, middle, and bottom of the funnel)
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Direct-response writing for paid media and cold outreach
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Email marketing including sequences, newsletters, and lead nurture
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Audience segmentation and persona targeting
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Data interpretation, such as click-through rates, open rates, and conversion rates
Many also have experience with tools like ClickFunnels, ActiveCampaign, Klaviyo, or HubSpot, depending on the project scope.
How Much Does It Cost to Hire a Sales Copywriter?
Sales copywriting rates on BorderlessPro vary based on the complexity of your project, the writer’s niche expertise, and the turnaround time required. Here’s a general overview:
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Entry-level Copywriters:
$20–$40/hour — Suitable for simple sales pages or basic product descriptions.
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Mid-level Copywriters:
$50–$100/hour — Ideal for funnel email sequences, multi-page sales content, and A/B testing support.
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Senior Copywriters / Strategists:
$120–$250+/hour — Experts who combine deep funnel strategy with high-performing long-form sales copy and CRO insights.
Many sales copywriters also offer per-deliverable pricing or flat-fee packages for landing pages, email sequences, or content audits.
Use Cases for Hiring a Sales Copywriter
Freelance sales copywriters can add value across industries and project types. Common use cases include:
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E-commerce product launches
Sales pages, abandoned cart emails, and seasonal campaign copy.
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SaaS onboarding and funnel optimization
Email sequences, landing pages, and in-app callouts focused on trial-to-paid conversion.
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Coaching and online courses
Webinar registration pages, upsell flows, and email marketing for productized services.
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Lead generation campaigns
Cold email copy, Facebook ad copy, and lead magnet download pages.
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High-ticket B2B services
Value proposition refinement, pitch deck language, and long-form sales letters.
Why Hire Sales Copywriters on BorderlessPro?
BorderlessPro gives you access to a global network of high-performing sales copywriters with diverse experience across verticals and platforms. Each freelancer is vetted for conversion-focused writing, attention to detail, and ability to deliver results quickly.
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Post your project and get matched with copywriters in under 24 hours
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View portfolios with proven conversion lifts and industry-specific samples
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Collaborate directly and track performance over time
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Pay securely through our milestone-based platform
We eliminate guesswork so you can focus on building funnels that convert.
Ready to Hire a Sales Copywriter?
Post a project and let us match you with the right sales copywriter. Whether it’s a landing page, email sequence, or full-funnel optimization, BorderlessPro is your access point to world-class freelance sales writing talent.
Frequently Asked Questions
What is sales copywriting?
Sales copywriting is the strategic use of persuasive language to drive specific actions, like making a purchase, signing up, or booking a call. It’s not just about writing—it’s about converting.
How do I hire a sales copywriter on BorderlessPro?
Step 1: Post a project detailing your goals, audience, and deliverables.
Step 2: Let us system match you.
Step 3: Interview top candidates and review past results.
Step 4: Hire and collaborate directly in our platform with secure payment controls.
Can I hire someone just to audit or improve existing sales copy?
Yes. Many sales copywriters offer audits, rewrites, and conversion optimization consulting without creating content from scratch.
How quickly can I hire someone?
Most projects receive strong matches within a few hours. You can hire and begin work within 24 hours, depending on your needs.
