Mobile Marketers

How to Hire Mobile Marketers Who Drive App Installs, Engagement, and ROI

The mobile landscape is more competitive than ever. Whether you’re launching an app, boosting retention, or driving in-app purchases, success hinges on how well you market to users on mobile devices. With a freelance mobile marketing expert from BorderlessPro, you get the firepower to stand out in crowded app stores and craft strategies that turn downloads into loyal customers.

BorderlessPro connects you with world-class freelance mobile marketers who specialize in user acquisition (UA), app store optimization (ASO), push notification campaigns, and mobile-first performance marketing. Whether you’re targeting iOS, Android, or cross-platform, we’ve got the expertise.

What Does a Mobile Marketer Do?

Mobile marketers plan and execute strategies to promote apps, engage mobile users, and increase revenue from mobile channels. Their work spans both paid and organic growth efforts, often combining creative tactics with analytics to optimize performance.

Key deliverables from freelance mobile marketers include:

App Store Optimization (ASO) to improve visibility in Apple App Store and Google Play
User acquisition campaigns across platforms like Meta Ads, Google App Campaigns, TikTok, and Snap
Retention strategies including push notifications, SMS, email drip campaigns, and in-app messaging
Mobile attribution tracking using tools like Adjust, Appsflyer, or Branch
Creative ad production optimized for short-form video, stories, and banners
Mobile analytics and reporting to understand engagement, cohort behavior, and LTV

They often work cross-functionally with product managers, growth marketers, and developers to align marketing efforts with app performance goals.

Popular Use Cases for Hiring a Mobile Marketer

Businesses turn to freelance mobile marketers for projects such as:

Launching a new app
From pre-launch buzz to install velocity and early retention tracking.
App Store Optimization (ASO)
Keyword targeting, icon testing, and conversion optimization of listing pages.
Scaling user acquisition (UA)
Managing performance campaigns across Meta, Google, TikTok, and Apple Search Ads.
Retention and lifecycle marketing
Designing notification strategies and engagement loops to reduce churn.
Mobile analytics setup
Configuring Mixpanel, Firebase, or Segment to capture actionable data.
Re-engagement and winback campaigns
Bringing inactive users back with personalized messaging and offers.

Key Skills to Look for in a Mobile Marketer

A strong mobile marketer combines channel expertise, creative testing skills, and analytical rigor. Common competencies include:

Ad platforms: Meta Ads, Google UAC, TikTok, Apple Search Ads
ASO tools: Sensor Tower, AppTweak, Mobile Action
Attribution & analytics: Firebase, Appsflyer, Adjust, Branch, Mixpanel
Retention tools: OneSignal, Iterable, Customer.io
Creative optimization: A/B testing static vs. video ads, thumbnails, calls to action
Cohort and LTV analysis: Using SQL or spreadsheet modeling to guide strategy

The ideal freelancer can quickly diagnose bottlenecks and suggest experiments to improve KPIs across the user journey.

How Much Does It Cost to Hire a Mobile Marketer?

Rates vary by experience, region, and project complexity. Here’s a general breakdown for freelance mobile marketers on BorderlessPro:

Entry-level (Junior Marketers):
$25–$50/hour — Suitable for ASO tasks, campaign management under supervision, or copywriting.
Mid-level (Growth Marketers):
$60–$100/hour — Ideal for independent campaign management, UA scaling, and analytics configuration.
Senior-level (Mobile Growth Consultants):
$120–$250+/hour — These experts handle full-funnel strategy, multi-platform attribution, creative direction, and budget optimization.

You may also choose milestone-based or monthly retainer pricing depending on campaign goals and performance targets.

Industries That Rely on Mobile Marketers

Mobile marketing specialists are in demand across verticals, including:

Gaming: Monetization-focused UA campaigns, ROAS tracking, and funnel optimization
Fintech: Onboarding funnels, trust-building messaging, and regulatory compliance
E-commerce: In-app conversions, mobile cart recovery, and loyalty programs
Fitness and Wellness: Engagement loops, push campaigns, and premium upgrades
EdTech: User retention, gamification strategies, and app review generation

Any business with a mobile app or mobile-first product can benefit from hiring a freelance mobile marketing specialist.

Why Hire Mobile Marketers on BorderlessPro?

BorderlessPro offers access to mobile growth experts from around the globe, all vetted for skill, reliability, and proven results. You don’t just get a freelancer—you get a growth partner.

Post your project and get matched with experts in under 24 hours
Only pay for completed work through a secure milestone-based system
Build long-term relationships or hire short-term for launches and sprints
Track performance transparently with clear KPIs and reporting

Ready to Hire a Mobile Marketer?

Post a project and let us match you with the right mobile marketing expert. Whether it’s boosting app installs, re-engaging users, or scaling paid ads, BorderlessPro is your access point to world-class freelance mobile marketing talent.

Frequently Asked Questions

How do I hire a mobile marketer on BorderlessPro?

Step 1: Post your project with goals and a budget range.
Step 2: We match you with the most qualified mobile marketers.
Step 3: Interview top candidates and select your freelancer.
Step 4: Start the project and monitor deliverables on your terms.

Can I hire a mobile marketer within 24 hours?

Yes. Most clients receive qualified matches within a few hours of posting. You can begin working with your chosen freelancer as soon as you’re ready.

What should I include in my job post?

Be specific: include your app platform (iOS, Android, both), marketing goals (installs, retention, LTV), ad channels, timeline, and any tools you’re already using (e.g., Firebase, Meta Ads Manager).