Hire Top Email Marketers for High-Performance Campaigns
Email marketing continues to be one of the highest ROI channels in digital marketing. Whether you’re launching a new product, nurturing leads, or reactivating dormant users, an expert email marketer can drive measurable results through precision targeting, compelling copy, and advanced automation strategies.
At BorderlessPro, we connect you with proven freelance Email Marketing Specialists who bring the technical expertise, data fluency, and creative firepower to build campaigns that convert. This guide breaks down what an email marketer does, the key skills to look for, and how to hire the right one for your campaign needs.
What Does an Email Marketer Do?
An email marketer plans, builds, and optimises email campaigns that deliver results across the customer journey—from welcome sequences to promotional blasts and automated drip workflows.
Their core responsibilities include:
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Campaign strategy aligned to business goals like lead generation, conversion, upsell, and retention.
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Email creation, including copywriting, layout design, segmentation, and A/B testing.
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Marketing automation, using tools like Mailchimp, Klaviyo, or HubSpot to set up triggered sequences.
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Performance analysis, tracking open rates, click-through rates (CTR), conversions, and ROI to optimise outcomes.
Skilled email marketers go beyond templates and mass sends. They personalise content, refine targeting, and use behavioural data to increase engagement at every stage of the funnel.
Top Skills to Look for in an Email Marketer
When hiring a freelance email marketing expert, evaluate candidates across the following domains:
✅ Strategy & Campaign Planning
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Experience mapping email flows across acquisition, retention, and re-engagement cycles.
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Understanding of lifecycle marketing frameworks and buyer journeys.
✅ Copywriting & Content Personalisation
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Ability to craft compelling subject lines, body copy, and CTAs.
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Expertise in adapting tone and messaging to different audience segments.
✅ List Management & Segmentation
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Proficiency in growing, cleaning, and segmenting subscriber lists.
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Tactics for increasing deliverability and reducing unsubscribe rates.
✅ Marketing Automation & Tools
✅ Data & Performance Analysis
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Skilled in using campaign metrics to drive improvements.
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A/B testing subject lines, content, and send times.
Bonus skills include knowledge of HTML/CSS for email layout customisation, understanding of GDPR/consent frameworks, and integration with CRMs or eCommerce platforms.
Typical Projects Email Marketers Handle
Email marketing experts on BorderlessPro are hired for both short-term and ongoing engagements. Common projects include:
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Welcome sequences for new subscribers or customers.
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Product launch campaigns tied to new offerings or updates.
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Cart abandonment flows that recover lost sales.
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Seasonal promotions like Black Friday, holidays, or events.
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Lead nurturing campaigns targeting high-intent prospects.
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Customer reactivation efforts aimed at disengaged users.
Whether you’re running a SaaS startup, eCommerce store, or B2B consultancy, email remains one of the most cost-effective channels for nurturing and converting your audience.
Industries That Rely on Email Marketing
Email marketers are in high demand across sectors where direct communication, retention, and personalisation are critical. Top industries hiring freelance email marketers include:
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Technology & SaaS – for onboarding, feature updates, and upsells.
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E-commerce & Retail – for promotions, loyalty programs, and cart recovery.
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Marketing Agencies – managing client accounts and campaign execution.
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Finance & Insurance – for lead nurturing and policyholder engagement.
As automation and personalisation technology evolves, so does the complexity of email marketing. That’s why companies increasingly seek specialists who can deliver data-backed, scalable email solutions.
How Much Does It Cost to Hire an Email Marketer?
Freelance email marketer rates vary based on experience, campaign complexity, and platform knowledge. On BorderlessPro, expect the following general benchmarks:
| Experience Level |
Hourly Rate (USD) |
Typical Engagement |
| Entry-Level |
$15 – $30 |
Basic newsletters, template edits |
| Intermediate |
$30 – $75 |
Full campaign builds, list segmentation |
| Expert |
$75 – $175+ |
Strategic planning, automation, enterprise-level campaigns |
You can hire on a per-project, hourly, or monthly retainer basis depending on your goals and budget.
How to Hire an Email Marketer on BorderlessPro
Hiring a freelance email marketer through BorderlessPro is simple, fast, and tailored to your needs. Here’s how it works:
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Post a project – Share your objectives, deliverables, and timeline.
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Get matched in 24 hours – Our team recommends top freelancers based on your needs.
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Review profiles – Compare experience, portfolio samples, and client reviews.
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Start your campaign – Collaborate directly with your chosen expert and launch.
Whether you’re testing a single campaign or scaling an entire email program, BorderlessPro gives you access to pre-vetted talent that delivers results.
Frequently Asked Questions
How do I find the right email marketer for my business type?
Focus on candidates with industry experience, proven campaign results, and fluency in your preferred email platform. Ask for metrics like open rates, conversions, or list growth to gauge effectiveness.
Can email marketers help me build a list from scratch?
Yes. Experienced freelancers can set up opt-in strategies, lead magnets, landing pages, and integrations to grow and segment your subscriber list.
What’s better—hourly or fixed-rate pricing?
Hourly is ideal for ongoing optimisation or open-ended testing. Fixed-rate pricing suits one-off campaigns with clearly defined scopes.
How soon can I start working with a freelancer?
Post your project and get matched with qualified email marketers within 24 hours. BorderlessPro simplifies hiring so you can launch faster.
Post a project and let us match you with the right Email Marketer. Whether it’s a single campaign or full automation strategy, BorderlessPro is your access point to world-class freelance email marketing talent.
